China’s Single Wet Wipes Sector Grows at 11.4% CAGR, Driven by Premium And Functional Products

Source: Original Force Document (Mar 19, 2026)

China’s single wet wipes market has grown from 8.63 billion yuan in 2021 to 13.27 billion yuan in 2025, representing an 11.4% CAGR. This expansion is fueled by health consciousness, diversified usage scenarios, and channel innovation, with e-commerce now accounting for nearly 50% of sales.

Product structure optimization is a defining trend: functional wipes (disinfectant, baby care, makeup removal) have increased from 31.5% to 45.8% of the market. Premium products priced above 0.5 yuan per piece now capture over 60% of market share, reflecting consumers’ willingness to pay for quality and safety.

Manufacturers are focusing on material innovation, with lyocell and PLA-based biodegradable nonwovens gaining traction. Domestic brands are also enhancing quality control to meet international standards, supporting export growth to Southeast Asia, Europe, and North America.

The B2B segment is booming, particularly in hospitality, catering, and travel sectors. Customized single wipes with brand logos have become standard amenities in hotels and airlines, creating new revenue streams for manufacturers.

Looking ahead, the market will continue its dual focus on domestic expansion and international compliance, with sustainability and functionality remaining core growth drivers.